How Does Your Business Solve Problems?

_1/16/2026

What problem do you solve for your customer? And how do you solve it?

On a basic level, all businesses do one of two things: They either solve problems or make people feel good. (Or they do both. Doing both is the best!)

When you can describe the problem and how you solved it, you have a case study.

Case studies are effective for several reasons:

• They demonstrate your experience and your approach to soliving problems
• They walk a prospect through a typical sales or service process, setting realistic expectations
• They can serve as an endorsement, particularly if you have permission to use the customer's name in the story

When case studies are presented in an engaging story format, they're also memorable and easy to share - which can translate to that almost-impossible-to-measure marketing gold known as word-of-mouth recommendations.

Want to spin some marketing gold? 

Let's talk about it.

Customer Service Tip: Be like Bissel

_1/16/2024

If given a choice between vacuuming and buying a new vacuum, what would you choose?

And then it did. 

I know, it sounds like a trick question, right? 

So when my Bissel vacuum cleaner inexplicably started scratching the wood floors here, I took it apart to figure out the issue.

Not only did I find an easy-to-use diagram of my vacuum model on the company’s website, when I called the customer service line, a real person answered, understood my predicament, and told me a new part would arrive on my doorstep in about a week. 

Next time I have to buy a new vacuum, what brand do you think I’ll shop? 

That's right - BIssell.

Next time a friend asks what vacuum brand I recommend, which do you think I’ll say?

Bissell.

Do you think the Bissell customer service agent had good training? 

I do. See company culture here

Do you think the Bissel website offers information for customers that is easy-to-use?

I do.  (The site even has a page soliciting ideas from its customers! How often do you see that?)

Do you think that good communication has contributed to the company’s business growth since 1876?  

I do. 

TLDR: Good communication = good customer service = good marketing.

This totally-organic post was inspired by actual events and other than respectful communication, helpful customer service and a free replacement part, Nurture Marketing & Communication received nothing from Bissell for this post 😉

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